Q3 2024 · July–September

Quarterly
Business Review

Meridian Analytics · Executive Summary

Presented October 15, 2024 · Confidential

Executive Summary

Strong quarter with record revenue

Revenue up 18% QoQ, new enterprise deals accelerating, though churn in SMB needs attention.

$4.2M
↑ 18% QoQ
Revenue
842
↑ 12% QoQ
Paying Customers
$5,020
↑ 5%
Avg. Contract Value
91%
↓ 3pts
Gross Retention
Revenue

Revenue by segment

Enterprise
$10K+ ACV
$2.1M
↑ 28%
Mid-Market
$3K–$10K ACV
$1.4M
↑ 14%
SMB
Under $3K ACV
$0.7M
↓ 4%

Revenue Mix

Enterprise50%
Mid-Market33%
SMB17%
Metrics

Unit economics improving

$1,240
↑ 22%
CAC (blended)

Target: < $1,500

14.2 mo
↑ Improving
CAC Payback

Target: < 12 mo

4.1x
↑ 0.6x
LTV / CAC

Target: > 3x

72%
↑ 4pts
Gross Margin
118%
↑ 6pts
Net Revenue Retention
48
↑ 5pts
NPS Score
Highlights

Q3 wins

🏆 Largest Deal in Company History

Signed Fortune 100 retailer — $420K ACV, 3-year contract. First 6-figure deal.

🚀 Product: Real-time Dashboards

Launched real-time analytics module. Adoption: 68% of enterprise accounts in first 30 days.

👥 Team: Engineering +40%

Hired 8 senior engineers (3 from FAANG). Acceptance rate: 85%. Zero regrettable attrition.

🏅 G2 Leader Badge

Ranked #3 in Business Intelligence category. Up from #8 in Q2.

Challenges

Areas needing attention

📉 SMB Churn Rising

Monthly churn hit 4.2% (up from 3.1%). Primary driver: feature complexity for small teams.

Mitigation: Launching "Essentials" tier in Q4. Simplified UX for <10 seat teams.

⏳ Sales Cycle Length

Enterprise sales cycle averaged 94 days (target: 75). Procurement bottlenecks in 3 deals.

Mitigation: Hiring solutions engineer to support security reviews.

Product

Product scorecard

Real-time Dashboards
SHIPPED
API v3 (GraphQL)
SHIPPED
AI Query Builder
IN PROGRESS · 70%
SOC 2 Type II Audit
IN PROGRESS · 85%
Mobile App
DELAYED → Q1
Team

Headcount & organization

67
Total Headcount
↑ 14 this quarter
96%
Retention Rate
↑ 2pts
4.3
eNPS (out of 5)
→ Stable

Department Breakdown

Engineering28 (42%)
Sales & CS18 (27%)
Marketing9 (13%)
G&A12 (18%)
Financials

P&L snapshot

Q3 Actual Q3 Budget Δ
Revenue
$4.2M $3.8M +11%
COGS
$1.2M $1.1M +9%
OpEx
$3.8M $3.6M +6%
Net Burn
-$0.8M -$0.9M Better
$12.4M
Cash on Hand
15.5 mo
Runway
Q4 Roadmap

Priorities for Q4 2024

🎯 Revenue

  • • Close 5 enterprise deals ($250K+ pipe)
  • • Launch "Essentials" self-serve tier
  • • Hit $5M quarterly revenue

🔧 Product

  • • Ship AI Query Builder
  • • Complete SOC 2 Type II
  • • Begin mobile app development

👥 Team

  • • Hire VP Marketing
  • • Grow to 80 headcount
  • • Launch management training

Discussion

Questions, feedback, and priorities for the team.

📧 leadership@meridian.io · 📊 Full data: meridian.io/q3-report